Strange life, isn’t it. What it throws at you, how it tests your resolve.
Now, to start off, I’m not trying to sound pessimistic or defeatist here … I love writing, I really do, but I am quite a sensitive guy. I take things to heart and life can be so hard. For me, it seems, the fates are always against me. I know, i know. I can hear people saying now, ‘you make your own fate, your own luck!’ Well, I’ve tried that too. But I digress …
You´ve heard the expression, a picture is worth a thousand words. As a writer, the task is to try and paint the images in our head using words in such a way to make them accessible and understandable to our readers.
It is not easy, as you all know.
I sometimes find myself reading a good book by an established author and missing out entire chunks of narrative because I find them simply uninteresting. I feel terribly guilty about this, then I stop and wonder how many of my words are being skipped and skimmed. A lot, I think.
Often, as a writer and as a person, life throws up its challenges. Those challenges can be daunting, sometimes unassailable. And very often it is easy to give up.
I remember a couple of years ago, I contacted my publisher and requested my book be made ‘free’ for a short time, as I’d heard this was a sure-fire way to gain interest. Well, it worked. In a way. The book, which had perhaps sold maybe half a dozen copies, was downloaded 784 times! And how many reviews did I get? One. How many follow-up sales? None.
Depressing, isn’t it.
Recently, I followed other advice about book promotions. Certain companies would promote your book on their site, which has X-thousand followers. Sounded worthy of a shot. So, I did it. Contacted my publisher (not the same one as my first attempt to conjure up interest), and decided to offer one of my books at a considerable discount. Less than a pint of beer in the UK. I thought it was a pretty good offer.
Result? No sales.
So, you can understand why I’m depressed.
Most of us have the same problem, I guess. It doesn’t really matter how good we are at writing, we’re never going to reach readers, not in any great volume. There are simply too many books out there, too many writers. And most of them seem to have hit on the magic ingredient of getting known. Well, I don’t know what the ingredient is, and it’s causing me huge concern. I have always wanted to write. Not to make millions, not to be famous, but to simply make enough money to live a life which allows me to create, pay the bills and put some food on the table. Well, it’s not going to happen.
I´ve gone on about Twitter and people having hundreds of thousands of followers, so imagine my delight when I joined a webinar to be told this is meaningless. What one has to do, in order to reach readers, is to get people to join your email list. Well, sounds great, except I don’t know how to do this. And, right now, I’m becoming more and more cynical. I don’t think anything will work.
Pessimistic, depressive, cynical…yes, I’m all of those things now. I’ve had the optimism beaten out of me. I met a good friend of mine the other day, whom I haven’t seen for almost 20 years, and she told me, ‘I’ve looked at your books and I was going to buy one, but they’re not really my sort of thing’. At my work, I have well over 70 colleagues and not one of them has ever bought any of my books. It’s not that they are bad. They are published works, well-edited, and are good stories, but people simply do not want to part with their money, or simply can’t accept, or a flair to do something which most only ever dream of. ‘Familiarity breeds contempt’. Perhaps it is that. Who knows? To write a book is no easy matter, but writers are rarely celebrated for the simple act of writing. People do not give it any credit. Run a Marathon and people worship you like a god; drive a Porsche and people stop and gasp in the streets; sing and you’re considered the have achieved the highest calling in life; write a book, nobody bats an eyelid.
Well, I’m not going to worry about this now. I’ve decided. I’m simply going to continue to write. To hell with the marketing, it doesn’t work. If I can write and get published, that’s all I really care about. To get the food on the table, I’ll continue to teach for as long as I can and in my spare moments, I’ll put down the words and try my best not to worry. It’s going to be hard though, don’t you think?